Beasley previously served as manager, commercial and operational support at Wendy Wu Tours, where he led the operations and reservations team, as well as commercial and pricing strategy.
Some other responsibilities at Wendy Wu included accounts payable, US office credit control, agency commission payments, and the planning, monitoring and re-forecast of the company’s operational budgets. Beasely launched a new reservations system in 2012 in the Wendy Wu New York office and developed a new quote conversion database, ultimately improving lead management, conversion and quality client documentation output.
Beasley's appointment is key to the next phase of enhancing trade partner support and distribution growth, according to his direct boss, Leslie Peden, North America president, Celestyal Cruises.
Peden added that Beasely's experience and commercial acumen will introduce a 'new level of business intelligence, which will dovetail with the introduction of enhanced business insight systems.'