With wide smiles, blue t-shirts and 'ASK ME' badges, the hosts will welcome cruise passengers in the port, show them around the city and provide information as well as assist at concerts, festivals and other cultural events.
ReThinkers formed in 2017
A voluntary group called the ReThinkers was originally formed to handle the large number of tourists coming to Aarhus as a result of the city being the European Capital of Culture in 2017 but the movement is continuing in 2018.
‘We are extremely happy that 1,300 locals have said yes to continue volunteering as hosts for the city's guests. Not only because it is a good story and strengthens a good guest experience - but also because it demonstrates the unique unity and dedication we have created in Aarhus. We have a reputation of doing things in our own way and ReThinkers is a perfect example of this,’ says director of VisitAarhus, Peer Kristensen.
Globally, there are similar city-based volunteer efforts in Vancouver and Melbourne, but with far fewer volunteers, according to VisitAarhus.
‘The fact that 1,300 locals are ready to welcome guests in Aarhus all year round and completely without payment is therefore unique,’ he believes.
41 cruise ships visiting Aarhus this year
Since 2010, Aarhus has been growing as a cruise destination from two ships and 4,300 guests then to 41 and almost 100,000 passengers this year.
‘ReThinkers assist in informing cruise visitors about the destination’s cultural experiences, beaches and nature and provide guests with an authentic and personalized service and welcome from the local community,’ says chief commercial officer for Port of Aarhus, Nicolai Krøyer.
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