‘The launch of our new brand kicks off a new era at Lenco that speaks to who we are as a company and is a direct reflection of our brand values we deliver to our clients – dynamic, modern and bold,’ said ceo Len Levick.
Lenco International has been active in the cruise industry for the past 28 years, and during that time have provided branding, signage graphics, and wayfinding design to over 300 cruise ships.
It has also produced designs for luxury hotels, tourist destinations and shopping centres.
The entire rebrand, including the website, has been done in house, with all members of staff making a contribution, completed under the direction of new creative director Derek King.
The new logo maintains the iconic wave, tipping the hat to the majority of its clients, but in a fresh and contemporary way.
‘We wanted to display our skills, by demonstrating what we are capable of,’ explained King, who has worked for leading London agencies and worked with clients including Cathay Pacific, McLaren, Jaguar, Nintendo, Shell, De Beers, Vodafone, Coca-Cola and Dolce & Gabbana.
King's expertise mean that Lenco is now broadening its offer to more than signage and can provide customers with designs for all marketing collateral.