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A 'perfect partnership'—New Zealand and Princess Cruises

(Photo: Helen Hutcheon)
Bruce Krumrine said the partnership could be extended to other brands
Bruce Krumrine, vp shore excursions for Princess Cruises, Holland America Line and Seabourn, talked about a perfect partnership at the New Zealand Cruise Association’s annual conference in Auckland this week.

Krumrine said Princess Cruises decided two years ago at Seatrade Cruise Global to create off-the-beaten-track experiences for passengers cruising around New Zealand. He said to give passengers what they want these experiences have to be authentic, meaningful, personal and exclusive.

‘The idea is to gather local experts in every port of call and to get them to star in their own destination videos,’ he said. ‘We want to include everyone, especially local chefs and beverage makers to cater for the growing interest in food and wine cruises.’

He showed two videos—one with New Zealand Cruise Association chair Debbie Summers describing the attractions of Tauranga and the other with executive officer Kevin O’Sullivan showing off the majestic Milford Sound—which received rousing applause from the 205 delegates.

He said Princess Cruises has established a valuable partnership with the Auckland War Memorial Museum, one of the city’s major attractions and venue for this year’s New Zealand Cruise Association conference.

The museum opens an hour earlier for Princess passengers to wander around the exhibits. Its Maori Court has superb carvings and intricate jjewellery made from the deep green stone known as ‘New Zealand jade.’

‘We also want passengers to receive an email about each of the ports they will visit in New Zealand,’ Krumrine said.

‘The partnership programme could easily be extended to Holland America Line, Seabourn and P&O Cruises Australia.’