Some cruise companies have lots of brands; some only have one. Some brands have lots of ships; some only have one. Some have only mega-ships; some only have yacht-sized ones; some have a mix of both.
Their passengers also come in all different nationalities, age and income groups.
‘There is a lot to learn and, with new brands and ships being introduced on a regular basis, and the orderbook at a record high it is hard for anyone to keep up but it is vital for your own business that you do,’ advises cruise analyst Tony Peisley and lead researcher on the A-Z directory.
Seatrade's latest downloadable Whitepaper features data on 55 brands and 288 ships (plus 72 on order/new builds) outlining their fleets, ship sizes, key passenger characteristics and current deployment; sorted by the industry’s own categories: Contemporary (mass-market/3 star-plus); Premium (Four star); Premium-plus (Four star-plus); Luxury (Five Star) as well as those operating in Budget or other market niches.