APT launches ‘One Tomorrow’ philanthropic foundation

Robert McGeary with the manager of One Tomorrow Madeleine Curtain Robert McGeary with the manager of One Tomorrow Madeleine Curtain

 APT, the family-owned Australian company that operates river and ocean cruises, has launched One Tomorrow, a philanthropic foundation chaired by APT Travel Group director, Robert McGeary, son of Geoff McGeary.

Geoff McGeary, in turn, is the son of Bill McGeary who founded the company in 1927.

The APT Travel Group has been a donor to many causes, like Australia’s Rural Aid and Red Cross and has a strong relationship with the Imintji and Kandiwal indigenous communities.

Robert McGeary said the new foundation aims to create an immediate and long-term positive influence in environmental and humanitarian causes.

Growing giving programme

‘We felt it was time to formalise our philanthropic activity with clear objectives,’ he said. ‘With the introduction of One Tomorrow we can continue to grow our giving programme, benefitting our greater community and forging meaningful connections with our guests that are preserved long after their return home.’

Humanitarian aid projects

He said One Tomorrow will continue to support the charities it has worked with in the past, as well as a number of grassroots programmes and humanitarian aid projects.

He has named Madeleine Curtain, a fund-raising communications specialist, as the foundation’s manager.

Posted 04 April 2019

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Helen Hutcheon

Australasia correspondent