Craig Upshall has been appointed to the role of sales director UK and Europe, while Edith Beaudoin has been appointed to the role of sales director North America – with each responsible for growing the Aurora Expeditions' brand in their regions via existing and new sales channels, as well as innovative partner development strategies.
The appointments signal the organisation’s ongoing commitment to the industry, as well as the need to service the increase in global demand for Aurora’s expedition product, the compnay said.
It's new 104mtr ice class 1A expedition ship Greg Mortimer is due to enter service in 2019. Both will assume responsibility for maximising sales potential for its inaugural 2019/2020 polar season in their respective markets.
Robert Halfpenny, md of Aurora Expeditions, said of the expansion: 'For more than 25 years we’ve been driven by a pioneering spirit, and we’ve always chosen the best people to help us do it. We warmly welcome Craig and Edith to our team and look forward to setting a new standard for expedition cruising globally while continuing to provide the authentic, small group adventures that we are known for.' Both commence their roles with the company in April 2018.
Upshall joins the team with over twenty years of global experience in the travel and tourism industry. For the past seven years he was employed with Rocky Mountaineer as business manager for Europe, Middle East, India and Africa. Previously he worked with Royal Caribbean Cruise Lines, and also held senior roles with Island Cruises and American Airlines.
Beaudoin joins the team with ten years of international travel trade experience holding an array of sales roles in North America. Most recently, she spent the past year in Nicaragua assisting a not-for-profit organisation build tourism to Nicaragua and the surrounding area of Central America.