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Australia No. 3 source market for Celebrity

(Photo: Helen Hutcheon)
Lisa Lutoff-Perlo with Adam Armstrong, managing director, RCL Cruises Australia and New Zealand, in front of the green wall
More than 50,000 Australians sail with Celebrity Cruises each year, both in Australia and overseas, and it is currently No. 3 source market worldwide, after the United States and the UK, with Canada coming fourth.

So said president and CEO Lisa Lutoff-Perlo, who is making her first trip to Australia, during a cocktail party she hosted Wednesday night for key industry players in The Calyx at Royal Botanic Garden Sydney.

The Calyx, with a 6mtr high green wall spanning 50mtrs with more than 18,000 plants and flowers, was designed as a ‘living artwork’ and chosen as the venue to represent Eden aboard newbuild Celebrity Edge, coming next year. Eden has been described as ‘a room that lives.’

Lutoff-Perlo’s trip coincides with the announcement of the $400m Celebrity Revolution, the modernization of the company’s entire fleet between 2019 and 2023.