Australia No. 3 source market for Celebrity

Lisa Lutoff-Perlo with Adam Armstrong, managing director, RCL Cruises Australia and New Zealand, in front of the green wall Lisa Lutoff-Perlo with Adam Armstrong, managing director, RCL Cruises Australia and New Zealand, in front of the green wall (Photo: Helen Hutcheon)

More than 50,000 Australians sail with Celebrity Cruises each year, both in Australia and overseas, and it is currently No. 3 source market worldwide, after the United States and the UK, with Canada coming fourth.

So said president and CEO Lisa Lutoff-Perlo, who is making her first trip to Australia, during a cocktail party she hosted Wednesday night for key industry players in The Calyx at Royal Botanic Garden Sydney.

The Calyx, with a 6mtr high green wall spanning 50mtrs with more than 18,000 plants and flowers, was designed as a ‘living artwork’ and chosen as the venue to represent Eden aboard newbuild Celebrity Edge, coming next year. Eden has been described as ‘a room that lives.’

Lutoff-Perlo’s trip coincides with the announcement of the $400m Celebrity Revolution, the modernization of the company’s entire fleet between 2019 and 2023.

 

Posted 11 October 2017

© Copyright 2018 Seatrade UBM (UK) Ltd. Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Seatrade UBM (UK) Ltd.

Helen Hutcheon

Australasia correspondent

4 Days of Endless Innovation 
Seatrade Cruise Global Conference Program is Teeming with Riches

  • A special bonus keynote panel with top execs: Innovation, Disruption and Setting the Course for the Future
  • The new Shore Excursion Presentation Challenge— five finalists pitch their “next generation” excursions to a panel of esteemed industry judges
  • A relaxed chat on the evolution and growth of the industry with 50-year cruise vet Rick Sasso
  • Several targeted, regional sessions spotlighting Asia/Australasia, Caribbean, and European cruising

In all, we’ll have 30+ immersive sessions to show you the trends shaping the future of cruising.

LEARN MORE >>