Sales made between July and September 2018 inclusive included a 21% rise in the total number of guests booked comparing Y-o-Y; an increase in trade sales by 29%; and an 81% increase in fly-cruise holiday guest bookings, with revenue up by 26%.
Warmer Cruising campaign
In addition, Fred. Olsen’s Warmer Cruising campaign which launched in August and runs until October 17 inclusive, offering guests up to 40% off 42 cruises between October 2018 and March 2019, with durations ranging from five to 107-nights and also includes a number of cruises with a ‘no solo supplement’ offer, saw a 74% rise in revenue based on the same period in 2017.
The UK cruise line also noted the number of guests who have booked a holiday as part of its ‘free all-inclusive upgrade’ also rose by 31%, Y-o-Y.
Justin Stanton, director of sales and marketing at Fred. Olsen Cruise Lines said: ‘This result is extremely encouraging in what is a fiercely competitive time in the travel market. I want to personally thank our trade partners, who continue to sell and recommend our cruise holidays to their customers time and time again.’
Travel agent incentives
The successful quarter follows on from a number of trade-focused activities run by Fred. Olsen this year, including an increased number of educational trips, plus an incentive scheme for travel agents who make a Fred. Olsen booking the chance to win a cruise for two every month, and at the end of the campaign one agent will win a new car in time for Christmas.
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