The agency was appointed in a competitive pitch process when PR extraordinaire Libby Moffet and her husband, Bill Gray, closed MG Media Communications after 23 years.
The account will be spearheaded by Fleishman Australia's general manager Jenna Orme, along with head of consumer Stuart Terry and account director Jessica Dunne. The team will cover the P&O, Carnival Cruise Line, Princess Cruises and Cunard brands.
‘We were so impressed with the standard of responses from all of the agencies involved in the pitch process and we would like to extend our thanks to those who participated,’ Carnival Australia vp corporate affairs, Sandy Olsen, said.
‘We also thank our previous PR agency, MG Media Communications, whose team has been a true partner in every sense of the word throughout their incredible 23-year tenure,’ Olsen said.
‘With more than one million Australians cruising each year and with two million now in prospect, we have ambitious targets for further growth in Australia and New Zealand. We need an equally ambitious partner to support these efforts. Fleishman impressed with their creative and strategic thinking, coupled with a wealth of travel and tourism experience.
‘We know they are the right partner to develop and execute innovative PR programmes that get people talking and, more importantly, booking cruise holidays.’
Orme said: ‘We’re absolutely thrilled to be working with Carnival Australia, a true leader within the travel and tourism industry.’
Copyright © 2024. All rights reserved. Seatrade, a trading name of Informa Markets (UK) Limited. Add Seatrade Cruise News to your Google News feed.
