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Carnival brand nails preferred supplier deal with Signature

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Carnival Cruise Line announced a new multi-year preferred supplier partnership with Signature Travel Network.

Carnival joins its North American sister brands Princess Cruises, Holland America Line, Cunard and Seabourn as part of the World’s Leading Cruise Lines preferred supplier team with Signature. The news was shared with Signature agency owners at their recent annual meeting in Phoenix by Signature Travel Network president/CEO Alex Sharpe.

Partnership benefits for Signature agencies begin Oct. 1, kicking off with a 'Signature Welcome' program led by Carnival and offering tailored training and support to its agency community.

'Our executive leadership and sales team are fully dedicated to growing our relationship with Signature Travel Network and leveraging the strength of both organizations to deliver an incredible experience for tens of thousands of travelers each year,' said Adolfo Perez, VP sales and trade marketing for Carnival Cruise Line.

Signature, he added, is known for providing its members with outstanding marketing support and technology that drives business to its network and incremental demand for its preferred suppliers’ products.

'Signature’s owners and agents are widely respected for being highly skilled and knowledgeable travel experts and we’re thrilled to begin this preferred relationship so that we can work together on growing their overall business and increasing their Carnival sales,' Perez said.

According to Sharpe, Signature's strengths include a members first, service-oriented culture; strong and supportive relationships with preferred partners; and customizable, turnkey tools for members to use as suit their business needs and goals. He said the Carnival agreement is designed to build upon these strengths and give members another way to broaden their reach and grow their businesses.