Carnival Corp. bags patents for OceanMedallion innovations

OceanMedallion communicates a passenger's unique digital identity with an intelligent shipboard network OceanMedallion communicates a passenger's unique digital identity with an intelligent shipboard network

The US Patent and Trademark Office has issued Carnival Corp. & plc three patents protecting 46 intellectual property innovations for OceanMedallion, its wearable device that powers the guest experience platform behind MedallionClass vacations on Princess Cruises.

Near field communication, Bluetooth low energy and more

US Patent No. 10,037,642 was issued for OceanMedallion, which contains a proprietary blend of communication technologies including near field communication and Bluetooth low energy as well as other non-disclosed capabilities.

The OceanMedallion communicates a passenger's unique digital identity with an intelligent shipboard network to provide crew members relevant information about preferences, helping them to deliver a high level of personalized service on a large scale. The device enables payment for goods and services, keyless stateroom access, frictionless embarkation and on-demand services.

Connecting physical and digital experiences

The OceanMedallion activates an Experience Internet of Things (xIoT) platform—the focus of the company's second patent (US No. 10,045,184)—to connect physical and digital experiences on board. This works in real time, based on guest choices and preferences and real-time 'experience intelligence.'

The xIoT platform involves an invisible network of thousands of interactive intelligent sensors and embedded devices mounted throughout the ship, as well as select ports, linking individual passenger and crew devices, shipboard software and hardware as well as synchronized cloud computing to form a unified guest experience platform.

Keyless stateroom access

Carnival Corp.'s third patent (US No. 10,049,516) is for the company's smart door portal solution that leverages near field communication and Bluetooth low energy, proximity, capacitive sensors and cameras to allow passengers to seamlessly and securely access their stateroom without a key or card. The door portal system also features external smart touch display screens to deliver personalized interactions that recognize atributes like brand loyalty levels and celebratory occasions. The proprietary door portals also provide conditional crew access and multi-stateroom access capabilities.

'To have our inventions recognized by the US Patent Office is a tremendous source of pride for the entire company. It also sends a clear signal that we are leading the vacation industry in developing innovative solutions for personalizing the guest experience on a large scale to an even higher level,' said John Padgett, chief experience and innovation officer for Carnival Corp.

MedallionClass cruising is currently deployed on Caribbean Princess.

Posted 31 October 2018

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Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor Seatrade Cruise Review