As vp partnership and loyalty, Becher will identify and activate partnerships and alliances across all Carnival touch points. These partnerships play an important role in driving bookings and enhancing the guest experience. He also will lead Carnival’s loyalty marketing efforts.
Becher spent the last five years as chief integration officer and evp at Zimmerman Advertising in Fort Lauderdale, where he led partnerships and promotions for all agency clients.
Becher began his career as a producer/director at NFL Films and later became a founder and chief marketing officer of SportsTalk 790 radio 'The Ticket.' For 15 years he led his own agency, Sports & Sponsorships of Boca Raton, guiding sponsorship marketing for clients such as Gillette, Sprint and Hershey’s, as well as properties such as the NFL and the US Olympic Committee.
'Scott is a true industry innovator and leader,' said Carnival's Kathy Tan Mayor, chief marketing officer. One of his great skills is creating integrated partnership programs, 'often with a hint of magic,' she added.
'Carnival is one of the travel industry’s most iconic brands and I’m proud to join its world-class marketing team,' Becher said.
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