The event’s centerpiece was a vending machine dispensing the chance to win a Carnival cruise and free cans of real island air infused with natural scents from tropical destinations. Featured scents included wild banana orchid from Grand Cayman, Puerto Rican coffee from San Juan, sugarcane rum from St. Kitts, island coconut from Cozumel and ocean breeze from the sea.
All these represent places the new Carnival Horizon will be visiting during its Caribbean itineraries.
Carnival designed the activity after a recent survey conducted by the line found that 95% of Americans agree scent can trigger vacation memories and 56% agree a particular scent has motivated them to plan a vacation.
In conjunction with the New York City promotion, Carnival is hosting a national sweepstakes on its social channels (Twitter, Instagram and Facebook) through Dec. 16 that asks people to share what scent inspires them to vacation using the hashtag #OpenFun for a chance to win a cruise on the line’s newest ship.
'Our #OpenFun campaign is designed to promote travel to the Caribbean—the world’s most popular cruising region—by encouraging consumers to stop and smell the tropics, get a "scents" of what a cruise experience might be like and maybe win a cruise vacation,' said Carnival's Stephanie Esposito, director of digital marketing.
Copyright © 2024. All rights reserved. Seatrade, a trading name of Informa Markets (UK) Limited. Add Seatrade Cruise News to your Google News feed.
