The new 'Together We’re Better' ad campaign highlights the importance of the strong partnership between Carnival and the agent community. Ads will run in various trade publications starting today.
The 'Onboard with You Anniversary Contest' gives agents the opportunity to share the most helpful sales tip they have learned over the past year by submitting it on the line’s trade Facebook page beginning today through Sept. 18.
A panel comprised of members from Carnival’s sales team will select a grand prize winner who will receive a free Carnival cruise for two in the Caribbean in balcony accommodations. A runner-up will win a $100 gift card and 100 additional winners will receive one of the line’s 'Travel Agents Rock' T-shirts.
In addition, a new 'Together We’re Better' travel partner tour hosted by Carnival's business development managers will visit more than 100 North American cities. The tour will feature small-scale events that are designed to give travel partners more opportunities to engage one-on-one with Carnival’s sales team while learning sales success strategies and new product information. The tour will conclude in March.
'We are incredibly grateful for the tremendous level of support we have received from the agent community during the first year of "Onboard with You" and we’re looking forward to introducing even more initiatives as part of this platform moving forward,' said Adolfo Pérez, vp sales and trade marketing.
During the first year of the program Carnival introduced its first Facebook page for agents, which has garnered more than 17,000, likes. Hosted by Pérez, the page offers the opportunity to engage with him and the sales team, learn about Carnival initiatives and receive sales leadership insight.
Additionally, during the platform’s first year, the Carnival sales team hosted 'Onboard with You' agent events that attracted 5,000 participants and launched several new initiatives, including the line’s commission enhancements.
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