Carnival makes agents heroes in new trade ad campaign

Carnival Cruise Line launched a new print advertising campaign developed in collaboration with SapientRazorfish aimed at travel trade publications serving the agent community. The ads emphasize what makes travel advisers special—their ability to deliver transformative experiences at sea to clients.

Latest product features tied in

The campaign blends the brand’s 'Choose Fun' and 'Travel Agents Rock' themes while highlighting Carnival’s latest product features.

'Carnival is both a true advocate for travel agents and passionate about delivering fun, and this campaign really captures and combines those themes,' said Adolfo Perez, SVP sales and trade marketing. 'The ads are playful, eye-catching and engaging, and we think that they’ll resonate with our travel partners and reinforce how important they are to us and to their clients.'

Individual ads position travel advisers as fun facilitators with such headlines as 'Travel Agent? More Like Quality-Time Curator' and 'Travel Agent? More Like Good-Time Guru.' Other ads touch on how the Carnival cruise experience can change travelers with headlines like 'Super Serious Kevin Is Now Watermelon Floatie Kevin. Well Played.'

The ad campaign supports a wave of new Carnival product news coming in 2019, including the line’s West Coast expansion and Carnival Panorama updates, previews of Mardi Gras, new Europe itineraries and more.

Downloadable for agents' use

For the first time, the print ads from the campaign will be available to travel advisers to download from Carnival’s marketing library on GoCCL.com to share on their website, display in their office and post on social media platforms.

Posted 25 January 2019

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Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor Seatrade Cruise Review