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Carnival's new ‘Loyalty Rocks!' launches with agent sales challenge

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Adolfo Perez - 'New rewards program is focused at the agent level, recognizing the individual agents and all that they do for Carnival'
Carnival Cruise Line is shining a spotlight on travel agents with a new 'Loyalty Rocks!' rewards program beginning today. 'Loyalty Rocks!' succeeds the former program that concluded in March after distributing more than $1m in gift cards to agents.

Daily drawing for 1,000 rewards points

Carnival is launching 'Loyalty Rocks!' with a booking challenge through July 18. Each booking that has earned reward points will be entered into a daily drawing for 1,000 rewards points (a $50 value in gift cards). At the end of the challenge, all bookings that have earned rewards points during the month will be eligible to win a grand prize of 20,000 rewards points (a $1,000 value in gift cards).

'While our previous program was extremely successful, we felt it was time for a redesign, so we asked travel agents what they want in a rewards program and from there we developed "Loyalty Rocks!,"' said Adolfo Perez, SVP sales & trade marketing. 'The rewards program is focused at the agent level, recognizing the individual agents and all that they do for Carnival Cruise Line in a more impactful way. I’m excited to show them how much we appreciate their hard work and dedication.'

The new program uses the same identification that agents use at GoCCL.com, eliminating multiple IDs and passwords. 'Loyalty Rocks!' is also mobile friendly.

Easier point tracking, lower reward threshold

The simplified system makes tracking points more manageable, with agents receiving between five and 50 base points per booking, and lower reward redemption values. All staterooms in a group are now eligible to receive points, and agents earn more points for higher stateroom categories and longer cruises. Agents can now also earn bonus points for eligible bookings.

The new rewards program goes beyond gift cards, giving agents the opportunity to redeem points for jewelry, electronics, movies, gift baskets and more. Items will rotate regularly so there’s always a fresh selection of options.

'Loyalty Rocks!' is available for travel agents who reside in the US, Puerto Rico and Canada who have a valid GoCCL.com ID and password, as well as permission from their employer.