'The brands are excited,' Donald said Thursday. The system is 'contributing to positive results.'
As one example, it indicated pricing could be higher for a new itinerary introduced by a UK brand. In the end, significantly more yield was produced for that itinerary, Donald told analysts during the company's second quarter earnings call.
The system enables the Carnival teams' more than 70 revenue management scientists to look at pricing impact on a 'much more granular level,' Donald said, so they can execute changes in smaller, more frequent increments.
Close to 100% of the six brands' inventory is scheduled to be on the system in 2018.
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