Scenic said Rein is well-suited to taking its family of brands to the next stage of growth, supporting the established European products while garnering greater exposure for the recent expansion into Southeast Asia on the river cruise side leading up to the first ocean yacht, Scenic Eclipse, in 2018.
Rein will work closely with the sales field staff and the travel agent community to continue to grow brand awareness. She will be based from the company's Boston office.
'We are so excited to welcome Joni to our team in the US and look forward to building upon our strong existing foundation by working with our highly qualified trade partners to grow our brands,' said Anna Wolfsteiner, svp sales and distribution, Scenic Luxury Cruises and Tours.
Rein has 33 years of travel industry experience, including 20 years in cruising. At Carnival she initiated online educational tools, major agent portal upgrades, outreach programs, a dedicated trade engagement team and an agent rewards program. Earlier positions were in sales, marketing and business development at Costa Cruises, Renaissance Cruises and Certified Tours.
Rein expressed her excitement to join the Scenic and Emerald Waterways teams. 'Both lines have blazed new paths in river cruising,' she said, 'and I see my role as working with the US team to expand on the brand awareness and support the travel agent community as they are integral to our success.'
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