Carnival seeks new CMO as Kathy Mayor moves to digital strategy role

Kathy Mayor will work on digital optimization and strategies across the Carnival Corp. brands Kathy Mayor will work on digital optimization and strategies across the Carnival Corp. brands

Carnival Cruise Line is beginning the search for a new chief marketing officer with CMO Kathy Mayor, who recently launched the 'Choose Fun' brand campaign, moving to a new position as chief digital officer.

Strategic role across the Carnival Corp. brands

Though her job is with Carnival Cruise Line, Mayor will work on digital optimization and strategies across the Carnival Corp. brands.

In a statement, Carnival told Seatrade Cruise News it's 'making some changes in the marketing organization, and as a result several leaders will either take on new assignments or be leaving the company.'

VP marketing services has left

The marketing services role held by VP Taylor Bux since late 2016, was eliminated, and he has left.

Public relations reporting change

The public relations team that was reporting to Mayor in marketing will now be under Chris Chiames, chief communications officer.

Mayor joined Carnival in April 2016 from Las Vegas Sands Corp., following a search. She has wide-ranging experience in e-commerce, digital and loyalty marketing, customer relationship management, business development and product and brand management.

Last September, following a search, Mayor appointed New York-based Anomaly as Carnival's new strategic and creative agency of record. The new 'Choose Fun' campaign broke out in January for wave season. It has a heavy digital component but also television spots and features Shaquille O'Neal as CFO (chief fun officer).

Posted 26 April 2018

© Copyright 2018 Seatrade UBM (UK) Ltd. Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Seatrade UBM (UK) Ltd.

Anne Kalosh

US editor of Seatrade Cruise Review and Seatrade Cruise News

 

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