Strategic role across the Carnival Corp. brands
Though her job is with Carnival Cruise Line, Mayor will work on digital optimization and strategies across the Carnival Corp. brands.
In a statement, Carnival told Seatrade Cruise News it's 'making some changes in the marketing organization, and as a result several leaders will either take on new assignments or be leaving the company.'
VP marketing services has left
The marketing services role held by VP Taylor Bux since late 2016, was eliminated, and he has left.
Public relations reporting change
The public relations team that was reporting to Mayor in marketing will now be under Chris Chiames, chief communications officer.
Mayor joined Carnival in April 2016 from Las Vegas Sands Corp., following a search. She has wide-ranging experience in e-commerce, digital and loyalty marketing, customer relationship management, business development and product and brand management.
Last September, following a search, Mayor appointed New York-based Anomaly as Carnival's new strategic and creative agency of record. The new 'Choose Fun' campaign broke out in January for wave season. It has a heavy digital component but also television spots and features Shaquille O'Neal as CFO (chief fun officer).