Revenue management expertise
Baty brings a deep understanding of consumer lifestyle and hospitality brands built over a 25-year career spanning four Fortune 500 companies. During 15 years at Carnival Cruise Line, she established and grew their revenue management practice. As SVP revenue management she oversaw a $3bn revenue budget and led enterprise-wide analytics.
In 2014, Baty joined homebuilder Lennar Corp., as head of strategy and innovation. Before Carnival, she held a variety of commercial, finance and accounting posts at Royal Caribbean and Ryder System.
Reports directly to Starboard chairman
Baty joins Starboard’s operating committee, reporting directly to Anish Melwani, chairman & CEO of LVMH Inc. North America and chairman of Starboard Cruise Services.
'Her extensive industry knowledge, relationships and track record will be leveraged to drive profitability, support strategic business expansion, and deepen partner relationships,' Melwani said.