Carnival veteran Yester Baty signs on with Starboard

Brenda Yester Baty spent 15 years at Carnival Cruise Line and earlier worked at Royal Caribbean, among other companies Brenda Yester Baty spent 15 years at Carnival Cruise Line and earlier worked at Royal Caribbean, among other companies

Brenda Yester Baty joined retail giant Starboard Cruise Services in the newly created role of chief commercial officer. She will guide the company’s integration of business insights, shopper and market intelligence into operational execution and program development.

Revenue management expertise

Baty brings a deep understanding of consumer lifestyle and hospitality brands built over a 25-year career spanning four Fortune 500 companies. During 15 years at Carnival Cruise Line, she established and grew their revenue management practice. As SVP revenue management she oversaw a $3bn revenue budget and led enterprise-wide analytics.

In 2014, Baty joined homebuilder Lennar Corp., as head of strategy and innovation. Before Carnival, she held a variety of commercial, finance and accounting posts at Royal Caribbean and Ryder System.

Reports directly to Starboard chairman

Baty joins Starboard’s operating committee, reporting directly to Anish Melwani, chairman & CEO of LVMH Inc. North America and chairman of Starboard Cruise Services.

'Her extensive industry knowledge, relationships and track record will be leveraged to drive profitability, support strategic business expansion, and deepen partner relationships,' Melwani said.

 

Posted 25 March 2019

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Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor Seatrade Cruise Review