Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

China-based online agency makes huge commitment to training

5ae24d0a94db2bee83949781cd36c30a_XL
Dwain Wall in Beijing, where online travel agency WorldCruise.cn is based
Dwain Wall, co-president and coo of online travel agency WorldCruise.cn based in Beijing, said most Chinese have no experience of cruising and a lot of work has to be done to train their travel agents.

Wall, who was making his first trip to Australia and was speaking at last week’s annual 2015 Cruise Down Under conference in Darwin, said most Chinese are not willing to commit to cruises longer than three or four days and that 99% of them are currently cruising in Asia.
 
However, he noted, Australia is at the top of their wish list for fly-cruising, followed by Alaska, the Caribbean, Dubai, Europe and Singapore.
 
He said people in the 25 to 45 age group are most likely to book online and they are looking for the ‘hip’ things to do, including shopping.
 
WorldCruise.cn took more than 2,787 bookings from July 1 until the end of August, according to Wall, and it has 500 training sessions scheduled to help agents understand how to sell cruising.