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CLIA launches new selling tool for UK & Ireland agents

CLIA (Cruise Lines International Association) has added a new selling tool to its Agent Toolbox in partnership with Full Picture, a visual conversation tool.

The resource will enable CLIA UK & Ireland member travel agents to send photos, videos and other assets to their customers’ screens in real-time in order to enhance the customer experience.

The technology is available free of charge and is exclusive to CLIA member travel agents in the UK & Ireland

By utilising the Full Picture service, calls are proven to convert into bookings 30% more than regular calls and with a sales value of up to 22% higher, comments CLIA.

As well as content from 30 ocean and river cruise lines, CLIA has curated a number of galleries designed to help agents switch-sell onto cruise by explaining the benefits of different types of cruise holidays including ocean, river, luxury and small ship cruising.

Andy Harmer, CLIA svp membership & director UK & Ireland commented: 'We are delighted that Full Picture is offering this technology free to CLIA members as recognition of the importance that CLIA member travel agents make to the distribution of cruise holidays.'

Olly Wenn, md, Zolv, the travel technology developers behind Full Picture added: 'We have focused on making this version really easy to just pick up and start using, we have created videos to help agents get started. Over the coming months Full Picture will be adding a host of premium features for agents to access for a nominal, monthly subscription.'

The premium subscription will allow agencies to remove the Full Picture branding replacing it with their own, upload additional, private content allowing them to present their own cruise-and-stay packages, and enable features like the creation of  bespoke photobooks and agency branded emails; created in seconds from pre-set templates and merging in cruise content and customer details.

 

Posted 16 February 2017

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Mary Bond

Managing director publishing and content at Seatrade

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