Ross Walker has joined CLIA from John Lewis, where he was senior social media manager, to take up the newly created role of director, global digital and social strategy.
Walker has worked in the digital marketing sector for 10 years across a diverse range of industries spanning retail, travel, e-commerce, tech and the charity sector; for brands including, Nike, adidas, British Airways, Deloitte and The Royal British Legion.
Also joining the CLIA communications team is Louise Prior, who is taking on the role of director, public relations. Prior, who has worked with the CLIA UK & Ireland team since the beginning of 2018 on a consultancy basis will be overseeing the association’s PR strategy for the UK and across Europe.
Prior has a broad range of communications experience covering public relations, journalism, internal communications crisis management and strategic planning; and has worked with brands including lastminute.com, Thomson Holidays, STA Travel, Teletext Holidays, The Spectator and TTG. She has run her own PR consultancy business for the past 11 years.
Both Walker and Prior are based in CLIA’s London office, and will report to Megan King, CLIA’s svp, strategic communications.
‘The cruise industry is a leader in sustainable travel and tourism. We have a great story to tell. Building an interdisciplinary, transglobal communications team to tell that story has been a priority for me in 2018. The addition of Ross and Louise really brings this to life. They are top-notch talent in their disciplines who recognise the opportunity of being part of a growing, dynamic industry,’ said King.
Andy Harmer, svp membership and UK and Ireland director commented: ‘CLIA continues to invest in new talent to help ensure that our messaging and communications can cut through at an incredible time for our industry. We are delighted that Louise and Ross are now supporting those efforts from our London office, for the UK, Europe and globally.’
CLIA UK and Ireland is currently recruiting for a PR manager to work alongside Prior and Harmer in the London office.
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