The show follows entrepreneur and investor Marcus Lemonis, who puts his own money on the line to help save and grow struggling small businesses. Filmed on board Miami-based Norwegian Escape, the episode highlights Zoe’s Chocolates as the company presents its product to Norwegian executives in the hope of securing a deal.
In each episode of 'The Profit,' Lemonis offers his cash for a piece of the business and a percentage of the profits. Once inside these companies, he does anything he can to save the business and make a profit, even if it means firing the president, promoting the secretary or doing the work himself.
On the show Norwegian is positioned as one of today’s top cruise lines, highlighting the brand proposition of freedom, flexibility and premium offerings, a strong match with the high quality chocolates offered by Zoe’s.
Viewers will get an inside look at what cruise executives seek in partners and why aligning with like-minded brands builds strong business relationships that bring value to consumers.
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