A period of zero growth in the number of cruise calls to Danish ports has stopped, and a positive turnaround is occuring this year, was one of the key messages to eminate from the CruiseCopenhagen agm which took place last week in the Danish capital.
Co-operation was identified as the key to this positive success. Ports, destinations and other actors within the cruise network are competitors but nonetheless stand together in the task of attracting coveted cruise ships noted Søren Jespersen, chairman of CruiseCopenhagen.
'The cruise industry in Denmark is strengthening its position and recognition with almost 2,000 full time jobs. That has a lot to do with the fact that our members understand that working side by side in a joint effort in order to make ourselves competitive with other destinations is the way to move forward,' Jespersen said.
Director of CruiseCopenhagen, Claus Bødker, agreed: 'This year we celebrate the 25th jubilee of our organisation which is also one of the oldest of its kind in the world. By working together on
different areas, from raising money to improve tourist information to gaining better media exposure of our cruise products, we succeed in attracting more guests and at the same time delivering the
best possible product to our guests.'
A survey initiated on behalf of CruiseCopenhagen in 2016 showed that 94% of transit and 97% of turnaround passengers were satisfied or very satisfied with their stays in Copenhagen.
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