Passengers can contribute to fund a scholarship for a deserving young Italian researcher and learn about the 'Pink is Good' mission of promoting prevention and supporting medical research.
Nine ships in the fleet are involved. Proceeds from events starting Oct. 10 and continuing through the month include a Pink Day when passengers can donate via activities like buying a non-alcoholic pink cocktails or a pink mask in preparation for the 'Notte in Maschera' costume party.
A marathon will be held on the ships' decks and runners can support the Fondazione Umberto Veronesi by purchasing race bibs. During the 'pink' events on board souvenir portraits will be printed with a pink frame and proceeds from their purchase are going to scientific research. There will be drawing and painting activities, too.
A cabin video explains the 'Pink is Good' campaign and a schedule of all the 'pink' activities is included in the daily program.