Announcing the rebrand today, ceo Jill Abel said the new name was chosen to highlight the organisation’s role as the co-operative marketing brand for Australia, allowing it to better represent the Australia Pacific region at international business events such as Seatrade Cruise Global.
‘Australian cruising continues to be a huge growth industry and we feel a new name for our organisation better reflects our role and positions us perfectly for the future,’ Abel said.
Along with the name change is a new Australian Cruise Association logo.
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