The aim is to increase cruise lines profitability on independent guests, and assist guests in what to do as an independent in the different ports, says Wenche Nygard Eeg, founder of the Cruise Pass.
'We have negotiated discounts and benefits at 18 destinations in Norway with more than 150 local suppliers and moving forward we are continuing to expand and develop the program in Norway and on longer term outside Norway,' Nygard Eeg told Seatrade Cruise News.
Standard Cruise Pass is an electronic Cruise Pass (PDF and QR code on a portable device) and comes with an e-handbook with map of the 18 destinations and overview of the 150 deals+, shopping, souvenirs, museums, some attractions and last minute deals.
'For cruise lines the value proposition relates to increased profitability on independent guests, increased guest satisfaction, handbook with map of the destination, discounts and special offers from local vendors and competes with “pirate” vendors on the piers,' says Nygard Eeg, who is currently in discussion regarding Cruise Pass with all the major cruise brands visiting Norway in 2017.
Any guest buying a Cruise Pass onboard a ship is entitled to a special Norwegian designed gift valued at NOK 89/€9.5.