Reporting to chief marketing officer Jerre Fuqua, Cook will be working on a variety of new programs to evaluate and improve the performance of strategic marketing and sales initiatives.
'Over the past several years, AmaWaterways has experienced tremendous sales growth and we feel the time is perfect to reinforce the existing team of specialists we have in place,' Fuqua said. 'We have exciting plans to grow our current fleet of 20 award-winning ships and Donna is going to be a terrific asset as we step up our marketing initiatives to drive valuable sales leads to our travel partners.'
Cook spent 14 years at Crystal, most recently as VP quality control and communications.
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