This compares to the prior year's $750,000 threshold, when 89 partners from 15 countries qualified, and 2015's $600,000, when 91 partners did so.
'This is truly a million-dollar gala,' SVP sales and marketing Carmen Roig told the gathering on Tuesday. 'We're celebrating you, our shining stars.'
Many of those present have supported Crystal since the beginning, while a handful were sales gala qualifiers for the first time.
Sales gala attendees racked up $163m in revenue
Of the 74 travel partners qualifying for the million-dollar gala, 56 sold at least $1m in Crystal cruises last year, 13 sold at least $2m and five topped $5m.
Gala attendees collectively were responsible for $163m in Crystal revenue.
Roig said she'd wanted to hike the threshold for 2018 but in light of 2017 being a 'tough year' and Crystal now 'getting back to stabilization,' it was decided to keep the $1m level. Sixty travel partners have already qualified, with—to date—33 having sold at least $1m in Crystal cruises, 22 at least $2m and five, $5m or more. 2018 isn't over.
Next year's gala will be held aboard Crystal Serenity, details to be announced.
Copyright © 2024. All rights reserved. Seatrade, a trading name of Informa Markets (UK) Limited. Add Seatrade Cruise News to your Google News feed.