Crystal's top sales threshold is going up to a million dollars

For 2017, the bar is rising to $1m.

'This will become our million-dollar producers' event,' Kim Guimaraes, vp sales and strategic partnerships, told sales gala attendees aboard Crystal Mozart this week.

Already 52 travel partners have achieved million-dollar status, with 17 of them selling in excess of $2m.

There are lots of new opportunities for sales, from river to yacht to air, Guimaraes said, adding 'the last three weeks have been banner sales weeks so we have no doubt that's going to go higher.'

'We do value the relationship with all of you,' Crystal chairman, ceo and president Edie Rodriguez said.

The number of customers new to Crystal, which has extremely high brand loyalty, rose to 51% in 2016, and many of those first-time clients have been drawn by the new river and yacht offerings, according to Guimaraes. 'They are coming in to these experiences and then booking onto the ocean ships,' she said.

Sales gala attendee Van Anderson of Avoya Travel told Seatrade Cruise News 2016 was his company's best year for overall business, 'and 2017 is way better.'

Anderson cited a combination of all the 'spectacular' products being introduced by Crystal and every cruise line, soaring consumer confidence and the fastest growth of Avoya Independent Agencies ever and their successes.

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