Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Cunard presents 'Everything you wanted, nothing you expected'

86fb411cffe1ee2b80e059f0e5e918db
The film was shot over seven days on a crossing by creative agency Alpha Century
The ocean morphs into champagne bubbles in the opening scene of Cunard's new brand film that takes viewers on a sensorial tour of Queen Mary 2.

Following the journey of 12 actual (very attractive) passengers as they travel between Southampton and New York, the film highlights the traditions and new pursuits available to Cunard cruisers. In doing so, it challenges common misperceptions by showing a wide array of experiences, from reading and relaxing to running on deck, fencing, beers at the pub, a planetarium lecture, teatime, dressing for a fancy meal, ballroom dancing and more champagne.

The tagline is 'Everything you wanted, nothing you expected.'

The film was shot over seven days by creative agency Alpha Century. It debuted online Wednesday.

'It was immediately clear to us that the experiences and atmospheres available throughout the remastered Queen Mary 2 needed little or no embellishment,' said Barnaby Girling, executive creative director, Alpha Century. 'The variety, scale and sheer visual impact created by Cunard allowed us to essentially shoot the reality of trans-Atlantic crossing and then amplify it with immersive sound design.'

The film, which supports Cunard's 2017 booking campaign, can be seen here.