The partnership kicked off on Tuesday's show with a 'Watch and Win' game for fans at home. Viewers who remember a key word or phrase from previous shows can win a Carnival cruise.
Carnival-branded segments also will be showcased within EllenTube, Ellentv.com and other digital properties and will feature engaging content like last week’s video of the show’s self-proclaimed presidential expert—6-year-old Macey Hensley—visiting Carnival Breeze to serve as manager for The Cat in the Hat’s recently announced presidential campaign.
The partnership also includes on-air integrations with Carnival-themed segments running within the show, digital montage videos with exclusive behind-the-scenes footage from the show and various 'surprise and delight' moments throughout the year.
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