Conducted on October 3, to commemorate the start of Plan a Cruise Month (running through October), nominations for Europe covered the entire continent. Entries came through for Italy, with four Italian destinations making the shortlist, including Rome, Venice, Pompeii and Tuscany. Mainland Greece and its islands also fared well, mirroring land holiday trends proving that the destination has the pulling power to recover from recent economic issues.
Staying in Europe, Norway, a country that is a long established favourite with British cruisers, also featured on the list, with votes coming through for the Norwegian Fjords. The UK wasn’t missed off either, and alongside votes for circumnavigation cruises, Northumberland received a special mention; a region renowned for its historic castles and untouched landscapes.
Behind Europe, CLIA recorded a joint second with both North America and the Caribbean coming in at 18%. Whilst Asia received 4% of the votes.
CLIA UK and Ireland director Andy Harmer commented, 'We are excited to see Europe at the top; this emulates statistics from our Cruise Review in March 2016 which showed that the Mediterranean specifically, was the most popular holiday choice for Brits, accounting for 672,000 passengers in 2015.'
He added, 'It also supports the notion that UK sailings, many of which visit Europe, are hugely appealing to the British consumer. In fact, cruises from the UK now account for 47% of the market (840,000 UK passengers in 2015).'
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