FCCA teams with Follow Me Network to offer global marketing platform

The Florida-Caribbean Cruise Association formed a new media partnership with Follow Me Network, a creative production company that features destinations and travel opportunities, with a global platform and audience of more than 100m people per month.

Raising awareness

'One of our best job benefits is experiencing the world-renowned places, activities, histories and cultures in the Caribbean and Latin America, and we are excited for more of the world to engage with those unforgettable opportunities in a unique way through this partnership,' FCCA president Michele Paige said. 'Follow Me Network leads a creative and captivating portfolio that will pave a path to a different kind of views for our destination partners, generating the type of awareness and demand that propels tourism and grows more important every day for our regional partners competing in a global industry.'

Content creation

Follow Me Network is a global content creation company that produces both long-form TV content and short-form digital media. With offices in New York, Los Angeles, London and Dubai, FMN showcases locations, destinations and travel opportunities around the world.

With a strong focus on custom branding and economic impact, FMN’s content supplements the work of tourism boards and hospitality brand partnerships.

Celebrities, models, influencers

The company's global audience is achieved by involving celebrities, models and major social influencers within content that features dynamic storytelling.

This new approach to marketing brands and destinations will be offered to FCCA’s partners throughout the Caribbean and Latin America as a way to generate demand and awareness around the world, something that's increasingly important considering 14.8m passengers 55% of the ocean cruising capacity were outside the United States in 2017.

Posted 26 March 2019

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Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor Seatrade Cruise Review