B2B and B2C services
The new fully integrated portfolio, to be announced at Seatrade Cruise Global, includes services for B2B and B2C such as branding, media relations, digital and social media, cruise line and travel agent engagement, research, reputation management and crisis communications. New programming is also geared toward cruise passenger conversion programs for cruise destinations and hospitality industry training on the benefits of the cruise industry to local economies.
Seasoned leader
Finn’s Cruise Marketing Services is led by Virginia Sheridan, a managing partner in the firm’s Travel & Lifestyle group, supported by a team of cruise industry experts across the agency’s global network. Sheridan, based in New York and South Florida, has been involved in the cruise industry for more than 25 years, having worked with teams on clients such as Cunard, Cruise Lines International Association, Crystal Cruises and Starboard Cruise Services, the largest provider of cruise ship retail.
'The cruise industry is the fastest-growing category in leisure travel, and with our practice area’s deep expertise in this sector, we saw an important opportunity to expand our depth and breadth of expertise by offering customized B2B and B2C services to this ever-growing, popular segment,' Sheridan said.
Team of 70
She added: 'FINN’s 70 travel and lifestyle professionals across three continents are well positioned to elevate the benefits of cruising to consumers, promote ports of call, offer destination training, develop partnerships that drive marketing initiatives, provide digital and social insight research, and raise the profile of cruise-related services and products.'
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