New Sales Strategy and Customer Marketing certificate program
In a collaboration with the Aresty Institute of Executive Education of the Wharton School at the University of Pennsylvania, Carnival Corp. has developed a new Sales Strategy and Customer Marketing certificate program. This partnership is aimed at ensuring that sales teams across Carnival Cruise Line, Holland America Line, Princess Cruises, Cunard and Seabourn have the skills to deliver the best sales and service to their trade partners.
Sales Strategy and Customer Marketing courses are taught by Wharton School faculty and are delivered through lectures, assigned coursework and discussions with professors. After completing the coursework, business development managers will be able to pass on the knowledge they gained to the cruise lines’ travel partners to help them increase sales.
Hot topics
'Our brands are focused on supporting travel advisers in ways that are impactful and beneficial and by giving our teams a Wharton Executive Education we’re helping our travel partners achieve straight As in sales,' Carnival Corp. president and CEO Arnold Donald said. 'Business strategy, customer relationship management and digital marketing are today’s hot topics and we’re excited to bring these best-in-class skills to our travel partners.'
This business acumen program concludes in early January, in time for the Carnival Corp. sales teams to provide greater agent support during the 2019 wave season. Business development team members from across the five brands will share highlights of what they learned from Wharton at upcoming agent events, ship inspections, training sessions, executive road shows and seminars.
Travel partners can sign up for upcoming trade events on each brand’s travel agent website.
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