'The Celebrity Distinction is our commitment to continually offer fresh, enticing and uniquely differentiated travel experiences,' Celebrity president and ceo Lisa Lutoff-Perlo said. She added the brand will 'continue to innovate, pushing modern luxury to a new level. We have only just begun.'
Some initiatives during the last 18 months include increasing the number of overnight stays in the most in-demand destinations and adding more 'Signature Event Sailings' to the hottest global events. The line also introduced destination experiences such as 'Chef Market Discoveries,' 'Exclusively Celebrity' and 'Private Journeys' shore excursions with dedicated Destination Insiders to assist travelers.
Further changes include adding a pair of Galápagos vessels with new itineraries and destination experiences. Among new Suite Class amenities are the exclusive Luminae restaurant, personal butler service for every suite and a private lounge with concierge.
A 'Taste of Film,' combining a film with related food debuted on the new Rooftop Terrace aboard the Millennium-class ships. And the first permanent 'World Class Bar in partnership with Diageo Global Travel Americas opened with luxurious drinks experiences created by World Class-certified mixologists.
Eighteen new shows in 18 months have been part of the the numerous other changes.
Celebrity is planning to build four next-generation Edge-class ships scheduled for delivery in 2018, 2020, 2021 and 2022.
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