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Golin agency veteran joins Princess as public relations director

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Negin Kamali managed the Princess and Cunard accounts while at Golin
Princess Cruises appointed Negin Kamali to director, public relations. She brings nearly 17 years of PR expertise, having developed communications strategies, creating innovative programs and managing public relations for major consumer lifestyle brands like Mattel, Nestlé and wine brands within Ste. Michelle Wines Estates including Columbia Crest and Chateau Ste. Michelle.

Before joining Princess, Kamali was an executive director in the Los Angeles office of Golin. She spent 15 years at the agency developing and implementing programs for clients in the travel, food and wine, entertainment and consumer packaged goods industries.

At Golin, Kamali managed the Princess and Cunard Line accounts, spending seven years leading the Cunard account team. She worked on the launch of Cunard's newest ship, Queen Elizabeth, and developed programs to help increase media coverage for the brand. She also supported several major initiatives including the launch of Cunard's social media channels, the 2011 Rose Parade Float, on-board enrichment programming, in-port functions and familiarization trips.

'With her integrated consumer marketing communications experience, Negin adds tremendous value to the public relations department at Princess Cruises,' said Brian O'Connor, vp public relations. 'She is a welcomed leader to the department whose passion for public relations brings new ideas and approaches to continue to drive brand awareness and purchase intent for our cruises.'