'Good Spirits' expands Carnival TV programming, manifests in new shipboard bar

Matthew Biancaniello sails the globe in search of extraordinary everyday people and fresh, native ingredients to inspire one-of-a-kind cocktails Matthew Biancaniello sails the globe in search of extraordinary everyday people and fresh, native ingredients to inspire one-of-a-kind cocktails

Carnival Corp. shared more details of its newest television program, 'Good Spirits,' that follows 'cocktail chef' Matthew Biancaniello's adventures. The show was announced as part of Arnold Donald's reveal of Ocean Medallion Class early this month, and it will have a physical presence on Ocean Medallion ships as the Good Spirits Lounge.

The show will premiere on FYI Feb. 16 at 6 p.m. ET and A&E Feb. 20 at 2 p.m. ET.

'Good Spirits' follows Biancaniello as he sails the globe on ships in the Carnival Corp. family in search of extraordinary everyday people, sharing the stories of spirits and collecting farm fresh, native ingredients to inspire one-of-a-kind cocktail creations.

The 30-minute, 10-episode series is the fourth originally produced program in Carnival Corp.'s growing portfolio of experiential content, following the three TV series viewed by millions that air Saturday mornings on major broadcast networks.

'Expanding the diversity of our content while extending into an evening time slot allows us to showcase our diverse portfolio of vacation experiences to an entirely different group of viewers,' said John Padgett, chief experience and innovation officer, Carnival Corp.

'Good Spirits' custom short-form vignettes will showcase how-to drink recipes inspired by each new episode. These vignettes will debut on air and natively across the FYI social and digital platforms throughout the series' 10-week run. Also coinciding with the series, Carnival Corp. and A+E Networks will launch a sweepstakes offering a chance to win a seven-day cruise for two.

The 'Good Spirits' experience will be manifested on Ocean Medallion Class ships, starting with Regal Princess in November. The Good Spirits Lounge will be an immersive bar experience with authentic cocktails related to the destinations and, thanks to the Medallion, a personal identifier that each passenger wears or carries, media in the room will relate to the drink a patron orders.

'We love it because it brings together immersive media, the story of the destination, personalization and customization and next-level service integration,' Padgett told Seatrade Cruise News.

Posted 31 January 2017

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Anne Kalosh

US editor of Seatrade Cruise Review and Seatrade Cruise News

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