The new courses cover things that differentiate Holland America and its on-board product, destinations and proven methods to enhance sales. More video, quizzes and fun learning activities are incorporated. The courses also feature insider tips and vivid images for easier learning.
'HAL Academy celebrated its 15th anniversary this year, and it was the perfect time to reenergize our core course so travel partners who have graduated from the original program along with those who are new to selling Holland America Line can benefit,' VP sales Eva Jenner said.
Travel professionals who complete all four courses and pass the exams will become HAL Academy graduates and be entered to win any seven-day cruise departing in 2019 on Nieuw Statendam. The exams must be passed by Sept. 18, 2018, to be entered to win. In addition, 12 monthly winners will be randomly selected to receive a package of HAL logo items.
Graduates also receive a $50 shipboard credit that can be redeemed when cruising on a travel agent appreciation or full-fare cruise, personalized and signed updated certificate, 15 Cruise Lines International Association credits, eight Travel Institute credits (for US travel professionals) and 12 credits with the Association of Canadian Travel Agencies (for Canadian travel professionals). New appreciation gifts include HAL luggage tags and a HAL Academy graduate lapel pin.
To retain graduate status, current HAL graduates are required to take the new core courses.
Agents can access the learning tools via the PartnerSHIPS portal at GoHAL.com or halacademy.com.
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