'As digital marketing continues to grow we recognized the need to create a position that brings a strong leader from this field into the team, and we’re thrilled to welcome Jarvis to Holland America Line,' said his boss, Joe Slattery, svp global marketing and sales.
Most recently Bowers was at Expedia where he led the global loyalty marketing team. Prior to that he was vp digital for SunPower Corp., a leading solar energy enterprise. He also served as senior director in Microsoft’s Interactive Entertainment Business, where he led customer and product strategy for the Xbox Store.
Bowers has held marketing leadership roles at ESPN Digital Media, American Express, AT&T Wireless and Sony Electronics.
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