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HAL promotes Grigsby to vp in expanded revenue/analytics role

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Paul Grigsby - moves up to vp and adds responsibility for deployment analytics
Holland America Line's Paul Grigsby moved up from senior director, revenue planning to vp revenue planning and analysis.

He's responsible for revenue science, business intelligence, planning and forecasting, and—newly added—deployment analytics.

Grigsby continues to report to Beth Bodensteiner, svp revenue management management and global deployment.

'Through nearly two decades at Holland America Line Paul has demonstrated his strong business skills, and his knowledge will be extremely valuable to the organization in his new role,' Bodensteiner said. 'Paul embraced every new stepping stone within the company as an opportunity to achieve greater success, and we congratulate him on this well-deserved promotion.'

A 17-year HAL veteran, Grigsby joined the company in 2000 as senior pricing manager. He had served as senior director, revenue planning since 2011.