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HAL's Orlando Ashford to keynote FCCA conference

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Holland America Line president Orlando Ashford
Holland America Line president Orlando Ashford is scheduled to deliver the keynote address at the Florida-Caribbean Cruise Association's conference in Mérida, Mexico, in late October.

Ashford is among the top cruise leaders expected to participate in the Oct. 23-27 event. Others include Michael Bayley, president and ceo, Royal Caribbean International; Frank Del Rio, president and ceo, Norwegian Cruise Line Holdings; Arnold Donald, president and ceo, Carnival Corp. & plc; Christine Duffy, president, Carnival Cruise Line; and Rick Sasso, chairman, MSC Cruises USA.

The FCCA event will offer one-on-one meetings, workshops, social functions and a trade show.

'I look forward to interacting with cruise tourism's key stakeholders,' said FCCA chairman Adam Goldstein, president and chief operating officer, Royal Caribbean Cruises Ltd. 'This is a valuable opportunity for regional destinations and operators to learn how they are being affected by and can take advantage of the industry’s latest developments.'

The FCCA member line leaders will participate in a private meeting with the region's tourism ministers and mingle with attendees and exhibitors at the trade show and nightly networking events. A panel comprised of the cruise line brass will take part in a round table discussion, as well.

Plus, key cruise executives from numerous areas—shore operations, port operations and development, itinerary planning, purchasing and supply chain—will attend special trade show viewings and networking events, lead workshops and meet individually with attendees.

'The one-on-one meetings allow us to learn about new developments and products and help fine-tune them to best fit the cruise lines,' according Federico Gonzalez-Denton, associate vp government relations for Latin America and the Caribbean, Royal Caribbean Cruises Ltd.

Information/registration: www.regonline.com/FCCAMerida.