Originally launched in November 2015, the campaign’s new programme - focusing mainly on the Europa 2 contemporary cruise experience - targets both corporate and consumer groups.
The new features of the campaign will include journalist, broadcaster and cruise expert Jonathan Beaumont acting as brand ambassador.
There will be more close co-operations formed with complementary UK-based marketing partners such as The Luxury Network. A monthly newsletter will be produced promoting exclusive offers and the latest news; and invitations extended to register on the ‘Time Out’ landing page.
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