Hurtigruten appoints director, national accounts, for the Americas

Beth Mercier is tasked with strengthening support for expedition-selling agents Beth Mercier is tasked with strengthening support for expedition-selling agents

Hurtigruten promoted Beth Mercier to director, national accounts, for the Americas, based in the Seattle office. Most recently she was director of US explorer sales.

Mercier is tasked with strengthening support for expedition-selling agents, especially among newly identified strategic accounts.

'Her can-do attitude and willingness to take on new challenges makes Beth an especially good fit for this position as we broaden and deepen our travel agent relationships,' Hurtigruten Americas president William Harber said.

Mercier will work to position Hurtigruten as the expedition supplier of choice among national consortia and trade partners. She’ll identify new, high-potential agencies and agents and, working with the company’s regional business development veterans, will try to drive additional growth in the Americas.

She'll continue to represent Hurtigruten at trade events and seminars and conduct workshops and webinars to educate trade partners, growing interest and awareness of Hurtigruten and its Arctic and Antarctic destinations.

Mercier has more than 10 years of experience in the travel industry, managing increasing areas of responsibility in nationally recognized tour operator, hospitality and expedition cruising companies.

Posted 12 March 2018

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Anne Kalosh

US editor of Seatrade Cruise Review and Seatrade Cruise News


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