It's official: Ken Muskat becomes ceo of SkySea

Ken Muskat - known for his ability to generate consumer excitement and revenue generation Ken Muskat - known for his ability to generate consumer excitement and revenue generation

The speculation was true: Former MSC Cruises USA evp Ken Muskat has rejoined the Royal Caribbean family—where he had a long career prior to MSC—as the new ceo of SkySea Cruise Line, based in Shanghai. SkySea is a joint venture between Ctrip.com and Royal Caribbean.

Over the past 20 months, SkySea has operated Golden Era (the former Celebrity Century) on regular cruises from Shanghai. The brand is carving a niche for its theme activities.

Muskat, with his long background in sales and marketing, is expected to help accelerate SkySea's campaign to become the top choice for Chinese cruisers seeking new vacation experiences in a familiar East-meets-West style.

Muskat is 'known for his ability to generate consumer excitement and revenue generation, which are key elements in building a new cruise line and setting the stage for long-term growth,' according to Min Fan, vice chairman of Ctrip.com and executive chairman of SkySea.

'There is no challenge I like better than creating a winning business proposition in a competitive market,' Muskat said. 'I appreciate the confidence shown in me by the owners of SkySea, and I look forward to using my experience to help this exciting new brand grow to be a leader.'

Muskat joined SkySea from MSC Cruises USA, where he spearheaded the commercial efforts for MSC's expansion in the US market. He also chaired Cruise Lines International Association's Trade Relations Committee.

Earlier, Muskat spent 18 years at Royal Caribbean, in roles including vp on-board revenue, vp consumer outreach and vp sales, among others. He started his Royal Caribbean career in hotel operations, first in the entertainment area, then moved into product development and marketing.

Posted 05 January 2017

© Copyright 2018 Seatrade UBM (UK) Ltd. Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Seatrade UBM (UK) Ltd.

Anne Kalosh

US editor of Seatrade Cruise Review and Seatrade Cruise News

4 Days of Endless Innovation 
Seatrade Cruise Global Conference Program is Teeming with Riches

  • A special bonus keynote panel with top execs: Innovation, Disruption and Setting the Course for the Future
  • The new Shore Excursion Presentation Challenge— five finalists pitch their “next generation” excursions to a panel of esteemed industry judges
  • A relaxed chat on the evolution and growth of the industry with 50-year cruise vet Rick Sasso
  • Several targeted, regional sessions spotlighting Asia/Australasia, Caribbean, and European cruising

In all, we’ll have 30+ immersive sessions to show you the trends shaping the future of cruising.

LEARN MORE >>