Over the past 20 months, SkySea has operated Golden Era (the former Celebrity Century) on regular cruises from Shanghai. The brand is carving a niche for its theme activities.
Muskat, with his long background in sales and marketing, is expected to help accelerate SkySea's campaign to become the top choice for Chinese cruisers seeking new vacation experiences in a familiar East-meets-West style.
Muskat is 'known for his ability to generate consumer excitement and revenue generation, which are key elements in building a new cruise line and setting the stage for long-term growth,' according to Min Fan, vice chairman of Ctrip.com and executive chairman of SkySea.
'There is no challenge I like better than creating a winning business proposition in a competitive market,' Muskat said. 'I appreciate the confidence shown in me by the owners of SkySea, and I look forward to using my experience to help this exciting new brand grow to be a leader.'
Muskat joined SkySea from MSC Cruises USA, where he spearheaded the commercial efforts for MSC's expansion in the US market. He also chaired Cruise Lines International Association's Trade Relations Committee.
Earlier, Muskat spent 18 years at Royal Caribbean, in roles including vp on-board revenue, vp consumer outreach and vp sales, among others. He started his Royal Caribbean career in hotel operations, first in the entertainment area, then moved into product development and marketing.
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