Janet Bava joins AmaWaterways as chief marketing officer

Janet Bava joins AmaWaterways from Silversea Cruises, where she was VP marketing, the Americas Janet Bava joins AmaWaterways from Silversea Cruises, where she was VP marketing, the Americas

AmaWaterways appointed Janet Bava, most recently with Silversea Cruises, as chief marketing officer. She will be responsible for strategic and tactical marketing with a special focus on working with travel partners to develop a more personalized approach to guest communication and lead generation.

'Over the last several years, AmaWaterways has experienced tremendous growth, and we’re primed to welcome Janet to our team. Her focus on aligning all areas of our business will be key as we solidify our presence in evolving markets,' said Rudi Schreiner, president and co-owner.

At Silversea Bava served as VP marketing for the Americas the past two years. Earlier roles were with NBCUniversal as director of customer engagement & customer relationship management, and with Royal Caribbean as manager, direct marketing & customer experience communications.

Highly personalized approach to CRM

With 15 years of marketing experience, Bava has a track record of driving business results through innovative campaigns and developing a highly personalized approach to customer relationship management.

'Rudi Schreiner, Kristin Karst and Gary Murphy have built an award-winning company with a reputation for innovation and impeccable customer service, two things that I am very passionate about,' Bava said.

Three-vessel growth spurt in 2019

She joins AmaWaterways as it prepares to introduce three vessels in 2019, its most ever in a year. One of those, the Danube's AmaMagna, will be twice the width of traditional European river vessels. Also joining are AmaMora, sister of AmaLea and AmaKristina, which will sail the Rhine, and AmaDouro, sister of AmaVida, on the Douro.

Kristin Karst, EVP and co-owner of AmaWaterways, said there are many new opportunities for Bava and the marketing team to explore 'that will enable us to introduce even more multigenerational families and active cruisers to our special brand of river cruising.'

Roberto Castro takes on Silversea duties

At Silversea, Roberto Castro, senior director of marketing for the Americas, is handling Bava's previous duties.

Posted 06 December 2018

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Anne Kalosh

US editor of Seatrade Cruise Review and Seatrade Cruise News

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