LidaComm tapped for Oceania, Regent shore excursions project

LidaComm, Inc., a Fort Lauderdale-based travel marketing communications firm led by cruise industry veteran Jim Lida, has been selected by Oceania Cruises and Regent Seven Seas Cruises to revamp descriptions for approximately 1,700 shore excursions in the Mediterranean, Africa and Middle East.

'No greater treasure than a cruise line’s destinations'

The project entails researching and writing descriptions to include an engaging overview, intriguing highlights, helpful travel hints and the essential details of each excursion.

'It is an honor to welcome the world’s preeminent luxury cruise line and the world’s first upper premium cruise line to the LidaComm fold,' agency founder and president Lida said. 'There is no greater treasure than a cruise line’s destinations and we are thrilled to have the opportunity to assist in defining what sets these two brands apart from competitors.'

Oceania, which operates six ships worldwide, and Regent, which welcomes its fifth ship, the 750-passenger, all-balcony-suite Seven Seas Splendor in February 2020, are known for their ability to reach intimate ports not accessible to larger ships.

Conveying shoreside experience with 'flair and excitement'

'When we needed an expert to enhance our shore excursions, we immediately thought of LidaComm,' said Christine Manjencic, VP destination services for Oceania and Regent parent company Norwegian Cruise Line Holdings. 'Their comprehensive knowledge of the cruise industry and ports around the world, particularly of those in the Mediterranean, Africa and Middle East, will help us better convey the unique nature of our shoreside guest experience with flair and excitement.'

Principal Jim Lida has 30 years of cruise industry expertise in the fields of marketing, public relations and copywriting. Before founding LidaComm in 2011, he held positions with top cruise lines, magazines, Port Everglades, a travel agency consortium and Cruise Lines International Association.

LidaComm specializes in marketing counsel, blogging and social media, collateral development and copywriting, advertising and image development on both the strategic and tactical levels.

Posted 07 November 2018

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Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor Seatrade Cruise Review